The idea that you need to put garbage into your market be it through innovative product, thought provoking story or a meaning contribution is the starting point of good marketing. So, having laid down this solid footing the next task is to design it properly and make sure that we actually need (an) learn about products or maybe want them.
What really makes you tingly inside is telling your story to those who care and getting others like them engaged. This is your chance to inspire and touch base with the people who need what you can do.
However, one thing we do forget about — and it is SO simple but NO ONE seems to be doing, or at least talking enough about — is the showing up as consistently & generously OVER TIME part. Not only is this a commitment that leads your followers along, it sets the tone for building trust which you need to create positive change.
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